Armada Brands: Internship

In my first week I designed 20 ads and social posts for the Goodies apple cider vinegar gummies, then revised them with the creative team's feedback.

I also designed five Google Performance Max ads and reworked them after a review with Nate Nati, the Creative Manager.

We brainstormed themes for the 7.7 sale with the marketing team. I concepted the Goodies key visual with Nate's guidance. Each of the four products got its own color lane, with one offer across all of them.

I adapted it to every aspect ratio the platforms needed, checked and uploaded the posters, and went through the next-day traffic and click-through results with the team.

The apple cider vinegar product page needed careful handling on TikTok, where the guidelines are strict. I looked at how other brands deal with regulated labels, then used crops, blur and overlays so the bottle stayed recognizable.

For NuPrene I concepted, shot and edited the 8.8 sale reel and a Lucca teaser, shot a phone-only launch video, co-edited a teaser with another intern, and modeled in product reels. I also retouched product photos and designed sale and new-color teasers.

I presented product page UX and SEO fixes for the NuPrene site to the CCO, then moved into Shopify Liquid theme work.